This is a quote by Leonardo da Vinci – “Simplicity is the ultimate sophistication.” It’s a fantastic quote that should apply all aspects of your life, especially so when building an online business. Most people make internet marketing more difficult than it really is. They buy so many products and so much software that they get overwhelmed. Their computer desktop is cluttered with icons and their business is a mess because it’s all so chaotic.
Many beginners are also held back from progressing because of their tendency to overcomplicate things. They make the process harder than it is and then feel like it’s all too hard for them. Keep your business simple and it will be successful.
It’s really not difficult to do this.
This is the first step to simplicity. Plan your day beforehand so that you know exactly what tasks to do for that day. Make sure the folders in your computer are well-organized and easy to find. Keep the most important and often used files on your desktop and clear the rest away into some other folder that’s not on your screen.
Get an external storage drive to save all files that you just need to keep as a record. This will save space on your computer and speed things up.
Master the Fundamentals
You must master the basics before moving on to more complex tasks. If you do not know the basics of video creation, don’t buy the most expensive and complex video editing software that you can find and struggle to figure it out. Spend time learning the basics till you understand the terminology and the different aspects of video creation. Once you have a firm grasp of the fundamentals, you can take on the more complex tasks.
Stick to the Basics
Some people work best with a pen and paper. Some use planners. Others use software like Trello online to stay organized. You just need to use what you’re most comfortable with. If you find it easier to just scribble notes on paper, then do that. Even if it’s basic and not all ‘techy’ if it works for you, stick to it. There’s really no need to master Trello or Evernote just because everyone else is using these. Do what suits you best.
Always Have a Backup Plan
You should do your best to have a Plan B whenever possible. For example, if you’re quitting your day job to do online marketing full time, make sure you have at least enough savings to tide you for six months in case of any unforeseen circumstances. If you blindly quit your day job and your online business does not take off, the financial stress is really going to affect you and take a toll on you mentally and emotionally. You’ll be working from a place of desperation.
Keep things simple and plan well in advance.
When you do succeed online, you’ll be tempted to get a bigger house or a better car or more expensive things now that you can afford it. While the occasional reward is good for the soul, do not overdo it. If you buy a flashy car with high monthly payments that require you to work crazy hours online just to keep up, then you don’t own the car.
The car owns you. The same can be said for any material possession that causes you stress because you need to constantly work really hard to afford it. Live within your means. Do not fall into the trap of buying things you don’t need with money that you don’t have, to impress people who don’t care. It’s unnecessary stress.
If you’d like to discuss further, let me know!